Creating Content

How Do You Make Your Blog

Blogging is a great way to share your ideas, opinions, and expertise with the world.

But how do you make your blog stand out from the crowd? How do you attract and retain loyal readers? How do you turn your passion into a profitable business?

These are some of the questions that many bloggers face every day.

In this article, we’ll give you some blogging tips that’ll help you take your blog to the next level.

Whether you are a beginner or an experienced blogger, you'll find something useful and inspiring in this guide.

Blogging Tips for Beginners

1. -Establish clear objectives

2. -Find your blogging niche

3. -Analyze your competitors

4. -Pick a blogging platform

5. -Read other blogs consistently

6. -Build a content strategy

7. -Find topics with high potential

8. -Establish a posting schedule

9. -Rite for your readers first

1 -Use AI the smart way

11 -Make your titles clickable

1 -Make your blogs easy to read

1 -Optimize content for search intent

1 -Share unique research

1 -Collaborate with other bloggers

1 -Include external sources

1 -Edit thoroughly

1 -Distribute and promote on various channels

1 -Guide blog visitors to take action

2 -Track blog performance

2 -Refresh and repurpose your content

2 -Create a quality control process

1.Establish Clear Objectives

Whether you run your own blog or grow a corporate website, setting up objectives should be your priority.

If your company has decided to start a blog, make sure to create a list of business goals you hope to accomplish.

Here are some examples:

· “We are starting a company blog to increase brand awareness and visibility by ranking for high-volume keywords.”

· “We are launching a blog to generate more conversions by sharing product-led content.”

If you are building a personal blog, a business model should still be at the forefront of your mind.

You can plan to monetize your blog by running ads or offering paid courses to help you set a specific course of development for your blog.

2. Find Your Blogging Niche

Half the fun of blogging is writing about topics you’re interested in. When you demonstrate your passion for a topic, your readers will be more invested in what you have to say.

It’s also essential to find out whether there’s demand for what you have to share.

You can investigate the demand for your topic by:

· -Analyzing the search volume for your topics and keywords

· -Talking with people in your network

· -Being active on community platforms and forums like Reddit and Quora

· -Digging into social media platforms, including LinkedIn and Facebook groups.

In reality, it applies to both corporate blogs and individual bloggers. Always strive to find the spot where your background, your mission, and your expertise intersect with an actual market gap.

If you’re not entirely sure which niche to choose, here are some questions to help you brainstorm which kind of blog to write:

· -What are your interests and passions?

· -What are some areas where you can share real-life experiences?

· -Are there others talking about your same interests?

· -Which ones have the lowest competition?

· -Do your potential topics get a lot of traffic?

· -What are some ways you can monetize your blog?

In addition to offering an integrated learning experience for growing your Etsy shop, they run a blog that covers the trendiest topics in the niche.

3. Analyze Your Competitors

By analyzing your competitors, you can get a deeper understanding of what’s trending in your niche. It’ll also help you see what kind of blog topics and formats resonate with your audience.

· Identify the key websites creating content in your niche (even if they’re not your direct competitors)

· Analyze the content categories they have on their blogs, the most popular pages, and the keywords they are ranking for

· Find out what makes each of them unique and what their differentiation points are.

· Assess their tone of voice, the visual look, and overall formatting

· Learn about ways they are monetizing their websites

· Examine their social media channels

For example, imagine you wanted to see which topics and keywords perform well for GrowingYourCraft’s competitors.

First, manually inspect their websites to find the most popular/trending blog section or identify topics they seem to target the most.

If you are not sure how to find your competitors, you can start by googling the most important keywords related to your business (e.g. “etsy courses") and analyzing the websites ranking on the first pages.

Then, head to the “Competitors” tab to see the websites in your niche that are competing with yours.

4. Pick a Blogging Platform

Finding the right content management system (CMS) is important. This is the platform you will use to host and manage your blog.

Choosing the best one will depend on several factors, including your budget, your customization needs, customer support, etc.

If you are launching a corporate blog, you will also need to check whether your existing business website is already being managed via a CMS. If it’s not, think about ways to connect them.

There are many great blogging platforms with varying capabilities. But the most popular ones are:

· -WordPress

· -Webflow

· -Drupal

· -Ghost

If you plan on using WordPress, be sure to check hosting sites like GoDaddy, Bluehost, and Siteground for their WordPress website subscriptions.

Oftentimes, they are more affordable than hosting a website directly from WordPress.

You can also use drag-and-drop type platforms like Wix and Squarespace, which are easier to use and are good for beginners. However, their capabilities can be somewhat limited compared to the other CMS products.

Ensure technical optimization

Once you have your blogging platform set up, ensure that all potential technical issues are taken care of.

It’s important to make your website crawlable by search engines and to avoid having pages that are loading too slowly.

5. Read Other Blogs Consistently

Novelists should read more books to be better authors and bloggers should read more blogs to be better bloggers.

When we read other work besides ours, we are exposed to other ideas, other writing styles, other tones of voice. And all of what we read can influence how we write.

So no matter how much time you have during the day, whether it’s 30 minutes or two hours, spend some time reading through online content that interests you or is related to your niche.

Even reading content outside of our interests or wheelhouse can be beneficial!

If you’re not sure whose content to read, try reading content by influencers, thought leaders, subject matter experts, publications, and even your competitors.

6. Build a Content Strategy for Your Blog

Now that you have a platform and a good understanding of your niche and audience, it’s time to start building a content strategy.

Sure, you can aimlessly cover various blogging topics on the fly and see where they stick. But in the long term, that isn’t always the best solution.

80% of marketers felt their blogs performed better when they had a strategy. With a strategy, marketers can focus on goals more, find areas for improvement, and create more measurable progress.

A good strategy also helps you establish your brand and story more clearly. That way, your audience knows who you are and what you’re about from the beginning.

Documenting your content strategy will involve listing the following items:

· Your target audience

· Primary goals for your blog (e.g., building a contact list and converting those people into paying customers)

· Metrics you’ll use to track performance (e.g., traffic and newsletter subscriptions)

· Resources and budget

Next, you’ll move to creating a content plan for your blog that will speak to specific content topics, keywords, dates, promotion tactics, etc.

7. Find Content Topics with High Potential

Now it’s time to find content topics you can cover on your blog.

It’s important to focus on the high-efficiency topics that have lower competition and an optimal search volume, especially at the beginning.

Add making sure you have the relevant experience to talk about them, and you’ll find your sweet spot!

You can find high-efficiency topics using the Topic Research tool. Simply enter a high-level idea and it’ll generate dozens of related subtopics.

You can then filter them by topic efficiency. In a nutshell, it means that the tool will show topics that have the best combination of search volume and ranking difficulty.

Once you’ve selected your topics, you can proceed to more detailed keyword research. Ideally, each blog post you plan would rank for more than one keyword.

So, make sure you have a list of primary and related keywords for each article. To find them, you can use the Keyword Magic Tool.

8. Establish a Posting Schedule

You want your customers to rely on you. You also want them to be repeat readers as your website grows.

Posting consistently shows your readers you are dedicated to your website and its growth. It also helps you rise in the rankings much faster.

When you’re setting up your strategy, be sure to factor in not only a writing schedule but also a posting frequency.

Do you want to post once a week, twice a week, or four times a week?

Decide which post frequency will work best for you. If doing four posts a week feels like a lot, start with one or two posts per week.

There are a few ways to make sure you’re maintaining your blog post frequency.

You can:

· Blog from your phone on mobile apps like Notepad, WordPress, Google Docs, etc.

· Write a few posts at a time and schedule them weeks in advance

· Jot your ideas down as they come to you and expand on them later if time is limited

Being consistent, having a schedule, and keeping up with your ideas will help you in the long run. It will also save you more time than being a fly-by-the-seat-of-your-pants blogger.

9. Write for Your Readers First

Writing for search engines is important because you want to rank. But if you write for search engines first, you risk losing your readers and their attention.

And if you’re writing for yourself, that can also turn readers away. You can still write about topics you’re passionate about while meeting your readers’ needs, though.

Recipe bloggers tend to give a lengthy and detailed history of their simple chicken and dumpling recipe before getting to the ingredient list.

Because of the way they structure their blogs, recipe bloggers as a whole have faced criticism.

Keep in mind, the most important thing is to make sure your reader gets what they came for when they visit your blog.

They should have something to walk away with, whether it’s a new product, new information, or a deeper inspiring message.

10. Use AI the Smart Way

AI can save you hours of work and lead to better outcomes.

For example, 79% of small businesses and bloggers report an increase in content quality thanks to AI.

65% of them also see an improvement in SEO rankings when using AI.

How do they achieve this?

By combining AI with human oversight.

Remember: Google does not penalize AI content. What Google really cares about is your content’s quality.

So, here's how to use AI writing tools:

You can use AI to create long-form pieces that will rank—if you do it right.

· -Leverage AI to brainstorm ideas and analyze your audience

· -Enrich your AI content with original ideas and expertise

· -Use specialized tools to find keywords and analyze search intent

· -Focus on creating a great reader experience

· -Edit, fact-check, and further refine your AI content

Many AI tools like ChatGPT don't provide real-time data on keywords, search intent and content optimization.

You can either pair them with thorough manual research or use specialized content tools like ContentShake AI.

It combines ChatGPT's capabilities with Semrush's SEO data and a user-friendly blog editor.

How to Increase Website Traffic Without Social Media?

Meta description

How to increase website traffic without social media? Read on to find effective ways to expand your online presence and drive customers to your website.

Did you know that there are around 89,409 Google searches every second? People have questions, and they are searching for answers, but they aren't finding your website. What can you do to increase website traffic?

Many bloggers and business owners say that you have to use social media, but that isn't true. If you have ever tried to grow a social media account, you know that it is time-consuming and almost impossible to do.

When I tried to grow my first business Facebook page, I posted every day for three weeks straight. What was the result?

I got about 10 likes on my Facebook page, and it was all from family members. I could literally hear the crickets chirping.

Can you relate? Luckily for you, social media isn't the only method you can use to grow your website. In fact, it's one of the worst traffic sources to rely on.

How can you increase your website traffic without the use of social media? Keep reading to find out.

Write High-Quality Content

If you want to increase traffic, one of the best things you can do is add high-quality content to your website.

If you have a business website, this means finally investing the time to start your blog. Companies that blog generate, on average, 67% more leads than companies that don't.

If you already have a blog, you should focus on creating high-quality content that isn't anywhere else on the internet.

When you create low-quality content, you get low-quality results. Around 24% of blog readers say that low-quality content destroys a website's credibility. Google won't show your content to your audience if the algorithm does not believe it is helpful.

Here are some tips to keep in mind when writing blog content:

Know Your Audience

If you want to write amazing content, you first need to understand your target audience. It's impossible to reach everyone on the internet, and you don't want to. You want to find people that are interested in your products, services, and content.

When I first started my website, I had no idea who I was trying to reach. Because of that, I didn't reach anyone besides my family.

Are you noticing a trend here? At least my family members were strong supporters of my business. If you want to reach more than just your friends and family, identify your target audience before you do anything else.

Here are some of the characteristics you need to identify:

-Age
-Income
-Career
-Interests
-Problems
-Location
-Education
-Marital status

To help identify your audience, you can look at the demographics of your current customers, examine your competition's audience, and choose demographics that you think are a good fit for your website.

Write Helpful Articles

What are some common problems that your target audience has? Are they searching for solutions on the internet? If so, you need to publish blog content that can help.

People don't search the internet to learn what you ate for dinner last night. They want to learn what they should eat for dinner tonight. Even if the content is similar and you include a recipe, the second article is more helpful for your audience.

Focus on Long-Form Content

Did you know that around 7.5 million blog posts are published each day?

If you want your website to stand out, you need to write long-form content. On average, long-form content receives 8 times more page views and 9 times more customer leads than short content.

When you write long-form content, Google is more likely to show your content in search results because you include all the information. Google is always trying to give readers the best and most accurate content possible.

Long, detailed blog posts are more likely to rank on Google than short, general posts. Even if you have to sacrifice quantity for quality, doing so will increase your website traffic from Google.

Website visitors are more likely to share your content when they find it helpful. If you tell readers everything they need to know, they will share that information with their friends and come back to your website for more information in the future.

Start Guest Posting

If you have a blog, and you are writing high-quality content, the next step is to start guest posting. On average, bloggers write 1-5 guest posts per month.

Guest posts are blogs that you write for another person's website to gain backlinks to your blog, credibility, and referral traffic.

The entire first year of running my website, I didn't get any backlinks to my blog. I didn't even know what backlinks were.

I couldn't figure out why my website wasn't growing until I learned about backlinks. At that moment, a lightbulb went off in my head. I grabbed some coffee and started writing.

Within 6 months, I went from getting no traffic from Google to hundreds of page views per month. If you are reading this now, don't procrastinate when it comes to getting backlinks!

Increase Authority

If you want to grow your website, you need to work on your authority. Web authority is how much of an expert you are in your industry. You can use backlinks and high-quality content to increase your domain authority.

When you submit a guest post, you can link back to your website. If you guest post on a high-authority website, this will let Google know that you are linking to other high-quality content, which in this case is your website.

The more backlinks you get, the higher you will rank in search engines. Ranking higher in search engines means getting more traffic.

Gain Referral Traffic

Guest posting can also increase your traffic by sending referral traffic. If you are guest posting on a website with a lot of readers, you can convert some of those readers to your website if you write compelling content.

If you choose the right websites to guest post on, their readers will also be your targeted audience.

How to Find Guest Post Websites

To find guest post websites, you can search the internet, find where your competitors are guest posting, and reach out to other bloggers/business owners. While it may be tempting to publish your guest post on the first website you find, you should be picky.

Writing a guest post takes time, so you don't want your efforts to go to waste. Look for a website that has high traffic, a similar target audience, and posts that are like yours.

Grow Your Email List

If your website growth strategies only focus on SEO and social media, you may be disappointed to find out that these aren't reliable traffic sources. Both SEO and social media algorithms can change at any time, and you may see your traffic dip.

The most reliable traffic source you can target is your email list. Your email list is a direct way to communicate with your customers, your biggest supports, and those that want to hear more from your business.

You never have to worry about the algorithm changing with your email list because you own it. Once you build the list, it is website traffic that you can count on for years to come.

If you don't already have an email list, start collecting emails today. The best way to do this is to incentivize readers to sign up. Around 53% of bloggers offer freebies when someone signs up for their email list.

You can offer freebies, discounts, or share information in exchange for signing up. You can choose to offer these freebies on your website, or send readers to a landing page to enter their information.

Once you start building your list, send out newsletters to inform readers of new blog posts, products, or what is going on in the company. This will encourage your readers to visit your website, increasing both traffic and engagement.

Focus on SEO

Did you know that the number one traffic source for high-income bloggers is from search engines? SEO stands for search engine optimization, and it is one of the best ways to get traffic to your website.

Several different factors determine a webpage's SEO. Some of those factors include authority, keywords, brand, traffic, and how user-friendly your website is.

If you want to see traffic growth from search engine optimization, you should start working on it right away. SEO is a long-term game, so the sooner you start, the better.

Here are a few SEO techniques to start improving your website and drive more traffic:

Do Keyword Research

When creating content for your website, one of the most important SEO strategies is doing keyword research. Keywords are words or phrases that people will search for to find your content.

Because there is so much content on the internet, if you choose keywords with high competition, your blog posts will never show up in search results.

The best way to get traffic on your website is to choose keywords with low competition and high monthly searches. As your authority and website grow, you can target harder keywords.

Most of the time, short keywords like "dog" or "dog house" are almost impossible to rank for. That is because there are millions of articles that talk about dog houses.

To have a better chance of ranking, you should target long-tail keywords. You are more likely to rank for keywords like "best outdoor dog houses for winter" than you are "dog house."

Don't be afraid to experiment with keywords and think outside the box. You may find that wording a phrase slightly different can bring you a lot more traffic.

Study Your Competitors

Another one of the best ways to improve your SEO and increase website traffic is by studying your competitor's keywords. You shouldn't copy everything they do, but what is working for them?

Which keywords are they targeting and what type of content are they creating? The best way to find out is to research their best-performing pages and articles. You can use online directories to find their organic traffic and top-performing pages.

Analyzing competitor's top pages and posts can give you clues to the type of content you should be producing. You should look at several different competitors to see if you notice trends.

Optimize Your Content

When writing content for your website, be sure to optimize it for search engines. One of the best ways to do this is to focus on your keywords. Be sure to include them in the content, in the title, and in the meta description.

While you should write keyword-rich content, you don't want to have too many keywords. Having too many keywords is keyword stuffing, which search engine algorithms don't approve of.

Your content should feel natural and not like you are writing for SEO. Remember that if you write helpful content, you will do better in search engine rankings.

If you run a local business, using local phrases in your articles is a great way to optimize your content. Google has a location feature that helps people in your town find services near them.

Invest in Online Ads

Another way to increase your website traffic is to invest in online ads. If you choose to run ads, you may see a huge spike in your traffic. While running these ads on social media is an option, you also can run them on Google.

When deciding whether to run ads, make sure that you will make money from running the ads. Google estimates that for every $1 spent on ads, a business makes $2 in sales.

If your website is not yet monetizing, running ads won't be worth the cost. Be sure that you have a good understanding of your audience before paying for ads. If you don't, you may end up wasting your money on marketing to the wrong crowd.

The bad thing about ads is that to maintain the traffic, you have to keep paying money. As soon as you stop paying for the ads, your traffic will go back to its previous levels.

That is why it is important to take advantage of your ad traffic while you can. If possible, get readers to sign up for your email list so that they continue visiting your website even after you stop running ads.

Comment on Other Blogs

Did you know that commenting on other websites is a good source of traffic? When you leave helpful comments on other blogs, you are leaving a link back to your website.

If people find your comment helpful and want to learn more, they may click the link to check out your website. While you won't see a huge traffic spike from commenting on other blogs, it will be worth it over time.

Interacting with other websites/blogs has other benefits as well. You never know when having a relationship with other website owners will open up new opportunities for your business.

Are You Ready to Increase Website Traffic?

Website traffic is essential if you want to grow your business, make more sales, become an expert in your field, or make a full-time income. If you want to increase website traffic but don't want to use social media, keep these growth strategies in mind.

Are you ready to explode your website traffic? If so, register for our free webinar about creating an SEO content strategy to start growing your website today!

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